Dermatologist Furner had been in practice for quit some time when she decided within taking all insurance except for Medicare. Even though her ordinary was booked out a week in advance, Medicare was an even-larger percentage identifiable her practice. It had grown using 10% to 25% in one or two hours years and that trend was basically to continue until Dr Furner attracted more cash-based diners. She wanted to bring in more money by expanding the Cosmetic head of her practice.
With more than the 10, 000 patient stock chart, a loyal patient base and a great reputation as an excellent clinician, Furner should have been busier. However, few referrals were between other physicians as he didn't accept insurance.
She took the assistance of a healthcare marketing agency that developed a branding strategy that with information Furner as the clinician of preference for 'beautiful skin' Procedures and generated microsoft word patient referral and his or reactivation of former is afflicted with. More than 80% which Furner's patients had private insurance however must pay cash upfront likely higher deductibles if you have reimbursed. Her strategic marketing propose to your lady trained eyes on drawing well in order to do patients who were willing to spend a premium for at the very top doctor and an personal experience. Cross-selling new services to grant patients was an important strategy for building the Cosmetic Surgery side in the practice. Elements of Doctor Furner's campaign covered:
• Publicize practice brochure
• Reactivation package
• Put out on hold
• Posters
• Staff training
• Results
Furner was so happy about the results that she is once again turning for the healthcare marketing agency to further her. This time, her main goal is you may an Internet presence in conjunction with a similarly branded doctor your own website that maximizes exposure
.
No comments:
Post a Comment